Water Bottles with Custom Labels: How to Give them Away at Trade Shows

If you are in need of a new promotional item for trade shows, we’re going to tell you why custom label water bottles are the perfect solution – and then, we’re going to tell you exactly who you need to give them to at your next trade show. First, the “why.” This may come as a surprise, but there is a bonafide trade show industry, and that industry spends millions of dollars a year on researching what promotional tactics work best for trade show exhibitors.

Time after time, the researchers conclude that what makes the best impression on trade show attendees is swag (that’s slang for giveaways). But it can’t just be any giveaway items; these items have to be useful, memorable and aligned with the brands that are handing them out. When you take those factors into consideration, what better trade show swag is there than water bottles with custom labels?

Now, remember: You don’t want to just hand these out to everyone. Trade show experts suggest reserving your trade show giveaway items for the following groups:

• Your existing clients

• New contacts who may become prospects

• Ongoing prospects you are seriously pursuing

• Companies you would like to partner with on specific projects

For the more important people on these lists, consider including custom label water bottles with other items such as wearables, drinkware, tote bags, etc. In fact, you can put all of these items into a tote bag. Why not?

Now, a word to the wise: It’s a good idea to keep your bottles cold until you hand them to your recipients. Consider bringing along a mini-refrigerator to the trade show, and if that isn’t an option, you could certainly pre-refrigerate your bottles the night before. Water bottles with custom labels are the ideal trade show giveaway! Now that you know, you can get started on uploading your artwork submissions so that we can get your labels printed, and your bottles labeled, in time for the next trade show.

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Using Customized Water Bottles as Promotional Tools

Businesses are always on the lookout for the hottest new promotional items to give away to new customers and prospects, but many of them are overlooking one of the simplest, most effective promotional giveaway items there is: the customized water bottle. Sure, everyone knows water bottles are simple – but how do we know they’re effective? Because market research tells us so.

In 2013, the American Marketing Association conducted a survey that revealed how much consumers appreciate receiving a drinkware item from a business as a promotional tool. Believe it or not, drinkware actually took 19% of the market share for the most effective promotional product tools.
That means it beat out more “traditional” promotional items like baseball caps, pens, magnets and trinkets.

The only promotional item that beat out drinkware was the t-shirt – but let’s face it, everyone knows the t-shirt is hard to beat (even though most people won’t even wear a t-shirt they receive from a business). At least water bottles are consumable! Take note: This survey was not conducted among marketers. Instead, it was sent out to real consumers who receive promotional products from businesses – the exact audience your business needs to reach.

Are customized water bottles considered drinkware? You bet they are, and they are far more practical and cost-effective drinkware items to hand to clients and prospects. After all, most businesses don’t have the budget to have a high end coffee mug printed up for every person who walks in their door. But a customized water bottle? That’s easy, and it makes just as powerful an impression – especially if you hand it to them on a hot summer day! Handing a cold bottle of water with your business logo on it: For the prospect or new client who new comes into the office to meet with you, there’s nothing more impressive – and we have the data to back it up.

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Private Label Water for Weddings

When it comes to weddings, personalization is the name of the game these days. That’s why our private labeled water is being ordered for wedding events across the country. With June being the most popular month of the year for weddings, what better time to talk up the great benefits of ordering private label water bottles for you’re the wedding you’re planning? Here are some ideas for times to pass out your personalized wedding water bottles:

The Cocktail Hour

If your wedding has a cocktail hour, it’s important to have enough water on hand for guests who either 1.) don’t drink alcohol, or 2.) have a tendency to drink too much alcohol. The guests who have wine, beer and cocktails will need water to keep themselves hydrated and prevent any unwanted scenarios from occurring anyway – so why not make the water bottles you give them a memento of the event?

The Reception

Of course, everyone will want to have water at the table when dinner is served. Rather than placing a pitcher in the center of the table (this can be annoying to guests who don’t know each other well and don’t want to pass the pitcher around), just give them your private label water bottles instead. Everyone will appreciate that you took an extra step to make them comfortable!

The Arrival

That’s right: We’re talking about before the ceremony! If your wedding is on a hot summer day, this gesture will be appreciated by everyone. As long as it is permissible with your venue, why not? If the wedding is outdoors, then it is almost guaranteed to be allowed – and guests will want water even more outdoors, anyway! No matter when you choose to pass out the private labeled water bottles at your wedding, you can choose a design that personalizes them to reflect you, your fiancé and your style. This is one wedding favor everyone can use!

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