Water Bottles with Custom Labels: How to Give them Away at Trade Shows

If you are in need of a new promotional item for trade shows, we’re going to tell you why custom label water bottles are the perfect solution – and then, we’re going to tell you exactly who you need to give them to at your next trade show. First, the “why.” This may come as a surprise, but there is a bonafide trade show industry, and that industry spends millions of dollars a year on researching what promotional tactics work best for trade show exhibitors.

Time after time, the researchers conclude that what makes the best impression on trade show attendees is swag (that’s slang for giveaways). But it can’t just be any giveaway items; these items have to be useful, memorable and aligned with the brands that are handing them out. When you take those factors into consideration, what better trade show swag is there than water bottles with custom labels?

Now, remember: You don’t want to just hand these out to everyone. Trade show experts suggest reserving your trade show giveaway items for the following groups:

• Your existing clients

• New contacts who may become prospects

• Ongoing prospects you are seriously pursuing

• Companies you would like to partner with on specific projects

For the more important people on these lists, consider including custom label water bottles with other items such as wearables, drinkware, tote bags, etc. In fact, you can put all of these items into a tote bag. Why not?

Now, a word to the wise: It’s a good idea to keep your bottles cold until you hand them to your recipients. Consider bringing along a mini-refrigerator to the trade show, and if that isn’t an option, you could certainly pre-refrigerate your bottles the night before. Water bottles with custom labels are the ideal trade show giveaway! Now that you know, you can get started on uploading your artwork submissions so that we can get your labels printed, and your bottles labeled, in time for the next trade show.

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